Brand Strategy

I’ve worked with some of Ireland’s largest brands including Vodafone, Samsung, GAA, Tesco & Paddy Power, devising and implementing digital and through the line strategy across a variety of projects. I’ve also worked with numerous Irish startups, helping to define brand voice and shape communications.

Social Media & Community Management

I’ve managed communities from 1,000 to 150,000 people in size, developed content plans across various interests and created campaigns for some of Ireland’s largest brands. This work has led to three Social Media Ireland awards and 10 nominations. I deliver social media training, offer freelance social media services and lecture on the subject in the Digital Marketing Institute.

Journalism & Media

I hold a Diploma In Sport & Broadcast Journalism and regularly write freelance sport, tech and marketing pieces for outlets like Irish Times Group, Sunday Business Post, Irish Independent, Digital Times, Sociable, Brand Republic, and I’m fascinated with the changing media landscape and have consulted for media brands on this subject.

Contact Me

Send me an email at

Or phone 0879261844, I’ll buy the coffee.

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